Tuesday, July 30, 2013

More Techie Explorations

For the past few years I have been fortunate enough to own Adobe Creative Suite 5.5. While playing around in Photoshop and getting comfortable with that part of the suite, Illustrator, well, that has been completely sit and stare at the screen wondering what the...??? Where do I start? What does it do? What do I want it to do? There have been ideas of things I wanted to do digitally, but where to begin to learn it... it is a whole new language to me....

So last week, I started a tutorial from a book I picked up at Half Price Books on Illustrator. It is amazing how a little bit of practice helps to pick up new things just by doing! I haven't even finished the first chapter yet!

Then I started researching hex codes on the internet. You know the color code that is the universal formula for all of the colors on the web? The look like this.. #FFFFFF or #000000 (white and black respectively) and any combination of numbers 0-9 and/or letters A-F.  I often wondered what the pattern or code meant...

Well, here it is.. there are three colors in the formula, Red, Green and Blue (these are the light primaries, as when all are mixed together they make white. This is subtractive color. Additive color uses pigment or dye and when all of the colors are added together the result is black.

The first two spaces of the formula are the code for RED, the second pair of digits/letters is GREEN and the last two spaces are the code for BLUE. The combination of 0-9/A-F in each of these spaces is the formula for any color.

It feels for me that a great mystery has been solved.

A photo I took at Lake Harriet and the main colors
The photo above is one of my favorites of sailboats at Lake Harriet one evening at dusk. Often color palettes are inspired by nature and the environment.

The pursuit of images and color combinations and how they impact emotional responses and communicate on a feeling level is an area that this technology will assist me in researching... and studying. My questions to engage you, my readers... are these..... the same questions I ask myself when working on a project of any medium.....

What do you feel from the image and the colors that emerge in the palette? What do the shapes in the photo suggest? Are they enhanced by the color palette or in opposition? These are the questions about design that fascinate and intrigue me.... this is why I love what I do... to create palettes, shapes and relationships to communicate a subtle message or cue. It is my way of being heard, without SHOUTING!

What do you think? Are you aware of the subtle language all around us? How do you feel about this communication?

PS The hex codes are as follows.... DDAABB, 445566, 778899, 886666 and CCAAAA.

I think there will be a lot more of this in the future. I am working the details on one, that is quilting inspired..

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